About Us
Our Brand
Bespoke garment is not just about measurements; it is about understanding the essence of a person…be it the posture the movement.
The brand came alive in the year 2022 with the sound of scissors slicing through the fine fabrics, the rhythmic hum of the sewing machine and the hustle-bustle of our small team working day and night to deliver trend right products in parallel to the finest quality.
Every thread is chosen with utmost care every detail meticulously considered.
At the “ THE CUSTOM CUT” we not only make one feel dressed but transformed with our perfectly fit garment not just in size, but in spirit.
Our commitment to exploration and creations continuously sets us apart.
VISION
Our vision is to redefine the world of fashion by offering unparalleled bespoke garments that celebrate individuality, craftsmanship and timeless elegance.
We envision a future where every person experience the luxury of a perfect fit, personalised style and sustainable fashion choices.
We believe in creating a mark, a mark so deep that it stays as a style statement.
As a brand we intertwine modernity with the traditional ethical practices and styles to come out with creativity in line with contemporary, and to craft garments that are more than just clothes but expressions of life.
Our Founders Story
The atelier is run by Nikunj Malhotra and Sunanda Malhotra , partners in both life and business; and for them it is a sanctuary for those who believe in the art of slow, deliberate craftsmanship.
Their journey into the fashion world began in Pearl Academy of Fashion in the year 1998 and together they pursued a diploma in fashion merchandising and production technology.
Instantly drawn to each other’s creative energy, they bonded over their love and desire to create something extraordinary. Over time, their partnership flourished — first as friends, then as a couple, and finally, as husband and wife.
Despite their busy lives, they often found themselves dreaming about a different future — one where they could combine their talents to create something truly meaningful. And the time was now ripe for both to add wings to their imagination and build their own identity in the world of fashion.
With a shared love for timeless fashion and a passion for bespoke clothing the couple opened their retail store in Gurugram, Haryana, which has both menswear and women-wear.
Sunanda has an eye for style and a knack for curating designs that blend classic elegance with modern flair. Taking a giant leap she launched her own label
“MADAM DARZI” for women wear under the same roof.
Nikunj brings a unique perspective to the brand. He believes in the art of creating garments that lasts a lifetime. His love for machines and introducing new technology in every possible way is endless. Nikunj is dedicated to sourcing only the finest materials and ensuring every piece is crafted with care.
Together, Nikunj and Sunanda envisioned a brand that celebrates individuality through custom, made-to-measure garments. Their mission is simple: to create clothing that makes you feel confident, comfortable, and uniquely you, while championing ethical practices and sustainability.
Join Nikunj and Sunanda on their journey and discover the artistry, passion, and love woven into every stitch of their collections.